Our Story

Redefining makeup for acne-prone skin across Southeast Asia.

Makeup That Cares for Your Skin

Sea Makeup launched in November 2021 with a clear mission: to redefine makeup for acne-prone skin. Born out of a need that existing beauty brands were not addressing, Sea Makeup set out to create products that do more than just cover imperfections.

Every product in the Sea Makeup line is carefully crafted to be safe for all skin types, including the most sensitive. Our skincare-infused formulas work to treat and prevent breakouts while providing the coverage and finish you deserve.

We believe that people with acne-prone skin should not have to choose between looking good and taking care of their skin. With Sea Makeup, you get both.

Sea Makeup Two Way Cake product packaging and texture

Our Values

The principles that guide every formula, every product, and every decision.

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Acne-First Approach

Every product starts with the question: "Is this safe for acne-prone skin?" We formulate with active ingredients that treat breakouts rather than aggravate them.

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Transparency

We are open about our ingredients. No harsh alcohols, parabens, sulfates, fragrances, or common allergens in any Sea Makeup product.

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Cruelty-Free Always

Sea Makeup is and will always be cruelty-free. We never test on animals and believe great beauty should never come at the expense of another living being.

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Made for Southeast Asia

Designed for tropical climates with humidity, heat, and the unique skin concerns of the region including hyperpigmentation and oiliness.

Sea Makeup Acne Care Micro Translucent Setting Powder

Certified & Trusted

Sea Makeup is BPOM certified, meeting the regulatory standards required for safe cosmetic products. Every batch undergoes quality checks to ensure consistency and safety.

Our products are free from:

  • Harsh alcohols
  • Parabens
  • Sulfates
  • Common allergens
  • Fragrances
  • Oils that clog pores

We are proud to be cruelty-free and committed to creating makeup that is accessible, affordable, and genuinely good for your skin.

Across Southeast Asia

Sea Makeup is a regional brand with a presence in multiple Southeast Asian markets, including the Philippines, Indonesia, and Malaysia.

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Philippines

Available on Shopee PH, Lazada PH, and through our official social media channels. Follow @seamakeup.ph on Instagram and TikTok.

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Indonesia

Available on Shopee ID, BeautyHaul, and select Watsons stores. Follow @seamakeup.id for updates.

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Malaysia

Available on Shopee MY, Watsons Malaysia, and leading beauty retailers. Follow @seamakeup.my for the latest.

Shop Sea Makeup Philippines

Available on your favorite e-commerce platforms with nationwide shipping.

Shopee Lazada Instagram TikTok